Apple Inc named Number one by Forbes Magazine even after a big drop in share price. Apple has become the most unique brand in the field of mobile technology, and Forbes Magazine 2013 has ranked Apple Inc as No. 1 among the cell phone manufacturing companies in all over the world. iPhone 5C, iPhone 5S and the latest OS i.e. iOS 7 have given a boost to the company.
Apple is the most valuable brand, and according to forbes Apple Inc worth almost twice more than the other second valuable brand. Apple is far above Microsoft and Coca Cola companies and Forbes included its name in the World’s most valuable brand.
The difference in advertising spending is also wide. Apple spends $10 million on average for every 1 million, while Samsung spends $149 million for every 1 million. It is also heard that the most Nokia is making an agreement with Apple to sell its huge mobile business to Apple Inc, while Nokia at No. 72 in the list of Most Valuable Brands in the World. BlackBerry is also a big mobile manufacturing company, but it was not included in the top 100 list.
It is also pertinent to mention here that most of the top 100 companies are occupied by United States of America’s Companies. Apple Inc has become popular due to its unique smartphone brand and operating system i.e. IOS (MAC).